Start with the idea
Before drawing a mark, we clarify who the brand serves, what it stands for and how it should feel. That direction gives design decisions a purpose.
- Audience and positioning
- References and creative direction
- A clear identity brief
Be recognised
Stay remembered
A logo starts the conversation.
A considered identity makes it yours.
Strategy. Identity. Everything that follows.
01 / A CLEAR IDENTITYA mark is the start
A mark is the start
A brand is the whole picture
ADVA works with businesses in Abu Dhabi and across the UAE on logo design and visual identity. We connect the idea behind a business with the way it appears in everyday life.
A useful identity gives people familiar cues: a distinctive mark, a considered palette and a consistent way of setting type. Repeating those cues across touchpoints helps people recognise the brand over time.
For new businesses, rebrands, campaigns and brands that have outgrown their visual identity. We shape the scope around the materials you actually need, from a focused logo project to a connected visual system.
Make it recognisable
A logo is a compact point of recognition. Its shape, spacing and proportions need to hold together on a small screen, a sign and everything in between.
- Logo concepts and refinement
- Primary and supporting marks
- Small-size and monochrome use
Build beyond the logo
Colour, type and graphic elements connect the mark to the rest of the brand. A consistent system helps a website, presentation and social post feel related.
- Colour and typography systems
- Digital and print applications
- Guidelines and practical handover
Every element
One direction
TYPOGRAPHY
A voice you can see
Type changes the character of a message. We consider letterforms, hierarchy, spacing and readability so a headline, document and mobile screen share a clear visual voice.
Type choices also need to work in practice: available weights, language coverage and licensing all influence the system.
COLOUR & APPLICATION
Consistency in context
A palette gives the identity a recognisable atmosphere. We define primary and supporting colours, then consider contrast, light and dark backgrounds, and how colours translate from a screen to print.
Applications make the system tangible: a website header, social template, business card, presentation or sign. The right examples show how to use the identity, not just how it looks on its own.
From the first idea
to everyday use
Find the idea
Define what the brand stands for and what makes it different.
Shape the identity
Explore, refine and build a cohesive visual system.
Make it usable
Apply the identity to real touchpoints and prepare the files for rollout.
04 / GOOD TO KNOWBefore we
Before we
begin
A few practical answers to help shape your branding brief.
What is the difference between a logo and a brand identity?
A logo is the identifying mark. A visual identity is the wider system around it: colours, typography, imagery, layouts and rules for using them together. Branding starts with the business and audience, then gives that direction a consistent expression.
Can ADVA refresh an existing logo or identity?
Yes. We can review what already works and discuss whether a targeted refresh or a fuller rebrand makes sense. Share the current logo files, brand materials and the reasons you want a change.
Can a brand identity work in English and Arabic?
Tell us whether the identity needs to work in English, Arabic or both. The brief should account for each script, reading direction, type choices and the way different versions appear together.
What files and guidelines can be included?
The agreed handover can include vector and raster logo files, colour specifications, typography guidance and examples of key applications. We confirm formats, font licensing and the depth of the guidelines when defining the scope.
What do you need to scope a branding project?
A short description of the business, its audience, existing materials, required applications and intended launch date is a useful start. Let us know whether you need a logo, a complete identity or a refresh so we can discuss the right scope.
ADVA Client WorkspaceAll your ADVA work.
All your ADVA work.
One private space.
Your project can bring several services together. Keep the plans, feedback, conversations and shared files with the work.
Start a projectADVA provides access when your workspace is ready. The tools and materials shared with you depend on your project and agreed scope.
A home for the decisions behind your identity.
- Review the direction
- Find the concepts and documents shared for your project.
- Make feedback specific
- Comment on shared artwork and PDF versions so changes are easier to follow.
- Keep the identity organised
- Collect the brand files and guidelines ADVA shares at handover.
YOUR NEXT CHAPTERLet's give your
Start your branding project Let's give your
brand a direction
Starting something new or rethinking what you have? Tell us about the business, the audience and where the identity needs to work.