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Good campaigns
have direction.

A clear objective. An original idea. We bring the audience, creative and channels together around what your business needs next.

Original ADVA creative concept
MarketingAbu Dhabi · UAE

One idea.
Every placement.

A campaign needs to hold together wherever someone meets it. Explore how one creative direction adapts to different contexts.

ADVA campaign concept

A different
perspective.

An original ADVA concept, not a client campaign. One idea expressed across a connected set of placements.

The audience
Teams ready to rethink how their brand shows up.
The creative choice
A simple invitation to look again. One diagonal visual language and one clear voice connect every application.
The next step
Turn interest into a conversation about the brand’s next move.
Build your campaign
ADVAThink. Make. Move.

A different
perspective.

Explore the idea
9:16 / Opening frame

The introduction.

A vertical opening built for the moment someone meets the idea in their feed. One message, with enough space to read it.

Silwadi

One identity.
A connected presence.

A full rebrand and marketing engagement for Silwadi, spanning identity, website, film and its social presence.

Discuss a similar project Tell us what you would like to create and we’ll shape the scope with you.
The brief
Bring the transition from Dr Munir Silwadi Dental Centres to Silwadi into a consistent brand presence.
ADVA’s contribution
A rebrand, visual identity and content style, with website and domain transition. The engagement extended through concept, filming, editing and sound.
The deliverables
Logo and identity, website and chatbot, SEO adjustments, Google business profiles, social channels and produced content.

Scope confirmed by ADVA. Published films supplied and cleared by ADVA.

Research, creative
and a practical plan.

We find the useful connection between what your audience needs and what your brand can offer. Then we develop the work around it.

Strategy can stand on its own or lead into a campaign. Deliverables, channels, production and reporting are agreed around the brief.

Marketing & campaign strategy
Research the category, the offer and the decisions the campaign needs to inform.
Audience and message planning
Understand who we need to reach and what will matter to them.
Creative campaign concepts
Develop an original idea, with a shared direction for design, copy, film and photography.
Digital advertising creative
Shape the message and formats around the agreed placements and audience.
SEO and content direction
Plan useful content around the questions people ask and where they look for answers.
Performance review & optimisation
Review the available evidence and decide what to keep, change or test next.

See how the
feedback becomes final.

From a shared edit to a timestamped comment, an approval and the final files. A small example of how your campaign creative can stay connected in your ADVA workspace.

Sample projectADVA / A different perspective
Interactive sample
  1. ✓Shared edit
  2. 2Timestamped feedback
  3. 3Approval
  4. 4Final files
ADVA / STORYBOARDVersion 1

Make your
next move.

Shared for review00:08 / 00:16

A sample storyboard, not a client film. This walkthrough stays in your browser and does not send feedback to ADVA.

Review the shared edit

Version 1

Put the feedback beside the exact moment. Try adding a sample comment at 00:08.

ADVA provides access when your workspace is ready. Available tools, shared materials and delivery formats depend on your project and agreed scope.

Start a project

The practical questions.

Can we start with a strategy before producing a campaign?

Yes. Research, positioning, audience priorities and a campaign plan can be scoped before production. We define the decisions the strategy needs to inform and what the handover should contain.

Does the scope include paid advertising?

Campaign execution and budget management can be agreed separately. Media spend is distinct from strategy, creative production and management fees. Channels, account access and responsibilities are agreed before activity begins.

Can you help with a new brand or product launch?

Yes. We can connect the launch message, creative assets, channel priorities and release sequence. Tell us what is launching, who it is for and what needs to happen next.

How do you judge whether the work is helping?

We agree useful objectives and reporting around the campaign. That can mean relevant reach, audience response, website activity or the quality of enquiries. We use available evidence to guide changes; we do not guarantee leads, revenue or a particular return.

Bring us
the question.

Tell us what you want to change, who you need to reach and what you have in mind.

Start your marketing brief